Are you passionately combining purpose and profit? This is for you.
In Peace Corps, I helped the local mayor grow annual festival attendance by over 20%, while also dramatically increasing sales for products grown in the village.
Loads of people came and saw the high-quality strawberry products, and enjoyed the good food, and live music. Local producers saw a big increase in business and wanted to support the festival financially the next year. The festival was able to grow by creating a virtuous cycle between attendees, businesses, and good fun.
I knew then and there that positive change meant creating a better and more prosperous future, and then getting people to come along for the ride.
If the outreach didn't work, people wouldn’t have come, and it would have failed.
If the producers didn’t see a big improvement in sales, they wouldn't have supported the festival and it would have failed.
If the festival itself wasn't fun for attendees, they wouldn’t have come back the next year, and it would have failed.